Titanium iPhone, increasing sales with the "IKEA effect", coding with AI, and more native Mac code editors

Apple's new iPhone launch event is scheduled for the 13th September, where they're expected to release a new iPhone 15 with a USB-C port and a new Apple watch. They may also switch to titanium for the shell for both.

Lamborghini has unveiled an all-electric concept car:

The co-founder of Adobe, John Warnock, has died of pancreatic cancer at 82. Together with Charles Geschke, they created technology such as the PDF format, PostScript, Photoshop, and Illustrator.
And it has been revealed that Silicon Valley VCs, including Marc Andreessen and Laurene Powell Jobs (Steve Jobs' wife), have purchased $800M of land near San Francisco to develop a new city. Bloomberg has done an excellent write-up on the project and other similar efforts to reimagine cities by tech billionaires:

I came across this interesting product strategy this week, where if you offer customers the ability to customise a product, they place much more value on it:
We used the "Ikea effect" to increase conversion by 82%.
— Mike Heap (@mike_heap_) August 24, 2023
Here's why and how.
The Ikea effect is a "cognitive bias in which consumers place a disproportionately high value on products they partially created".
We wanted to do 2 things in our product:
1. Increase conversion… pic.twitter.com/lO77xrpvND
It's always interesting to see how the government fights against malware. In this example, they hacked computers in order to remove malware:

AI
I discovered a website that has existed since 2019 that creates fake profile pictures using AI to use for testing. They look uncannily real:
/cdn.vox-cdn.com/uploads/chorus_asset/file/13762264/fake_ai_faces.png)
I've previously covered watermarking AI-generated audio—here's what Google is doing to watermark AI-generated imagery:

AI-assisted coding is rapidly advancing. Here are some examples users have shared of what you can do now using the AI-focused (and VSCode-based) IDE, Cursor:
Now my AI just tells me what the bugs are in my code as I work. pic.twitter.com/9oYVzViLBc
— Mckay Wrigley (@mckaywrigley) August 29, 2023
We’re at the point with AI + coding where you can just give the AI a URL to some docs and it will learn the library.
— Mckay Wrigley (@mckaywrigley) August 24, 2023
Insane. pic.twitter.com/BQHvLs4TyG
AWS also now has AI coding tools:

And developers are using Vercel's AI SDK to build some really interesting products, such as AI chat for YouTube videos and Yelp.
Introducing Chat with YouTube, an AI-powered browser extension that lets you chat with YouTube videos! 🚀
— Xenova (@xenovacom) August 15, 2023
This project shows how easy it is to build conversational browser extensions using 🤗 Inference Endpoints and @Vercel's AI SDK.
+ it's open source! https://t.co/iF8c4la6bC pic.twitter.com/rpVa5pE0CB
Although not AI-related (yet) (also a great example of X's user-submitted context), it's pretty amazing to see what robotic tools are available to surgeons these days:
A glimpse into the future of surgery.
— Rowan Cheung (@rowancheung) August 29, 2023
This robot uses high precision and dexterity to peel an egg, puncture it, and stitch it back up using computer vision.
AI x Robotics is going to completely transform the world in the coming years.pic.twitter.com/INnSuG8Rr4
Dev
A handy little autocomplete for Terminal extension called Fig has been acquired by AWS. Fig was started by Brendan Falk, who I went to school with—great to see entrepreneurs from Canberra doing well!

Netflix have written a post about an automated tool they've developed to choose what artwork to feature for the preview thumbnails for TV shows and movies. There are lots of factors involved such as what resonates most for viewers and avoiding sensitive content that features violence, nudity, or gore.
A few weeks back I mentioned Nova, a new, native macOS code editor. I have been using it every day for work and I'm loving it! Interestingly enough, it seems there is a whole bunch of native macOS code editors out now:
My favourite is CodeEdit, which has heavily copied the Xcode and Apple Developer design:


Some of these are open source, and have less features than apps like Nova and VSCode; nevertheless, it's great to have choice! It's interesting that there are a lot focused on being native to Mac and not supporting other platforms—I guess others felt similar to me that there was a gap in the market on Mac after getting sick of Electron-based experiments like Atom...
That's all for now—have a great weekend!